And also the price. And the cost of delivery. And the return policy if I choose poorly.
But what really helped me decide? (Oh not really….) (But maybe kinda sorta....)
I mentioned, as we were sitting on a Sealy, 'is this the one that advertises with the little sheep?'
'No, no,' said the sales guy, 'that is Serta.'
'Too bad,' says I. 'I love those little sheep. You know, I think if I could get my hands on one of those little guys…'
Says the sales guy…'You know, I think we have some around here…'
And guess what I went home with? No, not a mattress. Not at that point, because we were still discussing pros and cons and coils and price (see above…), but I did get this little guy!
We ended up purchasing from this vendor for all the right reasons, and incidentally? Didn’t get a Serta. Really didn’t even look at them through the whole shopping ordeal. Guess the power of advertising only goes so far!
Still, I really love my little sheep.